I no longer have a formal teaching programme, but I contribute to a course in Critical Discourse Analysis on the MA in British Cultural Studies in Bucharest, and teach intensive courses in CDA at doctoral level (most recently in Denmark) which are adapted to interdisciplinary social research, and are suitable for research students in a variety of social science disciplines and areas. I will also be contributing as of autumn 2006 to a new research MA at the Academy of Economic Sciences in Bucharest.
Read more: http://ling.lancs.ac.uk/profiles/Norman-Fairclough/
Language and Power (1989; now in a revised second edition 2001) explored the imbrications[1] between language and social institutional practices and of "wider" political and social structures. In the book Fairclough developed the concept of synthetic personalization to account for the linguistic effects providing an appearance of direct concern and contact with the individual listener in mass-crafted discourse phenomena, such as advertising, marketing, and political or media discourse.[4][5] This is seen as part of a larger-scale process of technologisation of discourse, which englobes the increasingly subtle technical developments in the field of communication that aim to bring under scientifically regulated practice semiotic fields that were formerly considered suprasegmental, such as patterns of intonation, the graphic layout of text in the page or proxemic data.
His book New Labour, New Language? looks at the rhetoric used by the political party New Labour in the United Kingdom
Read more: http://en.wikipedia.org/wiki/Norman_Fairclough
Critical Discourse Analysis (CDA) is an interdisciplinary approach to the study of discourse that views language as a form of social practice and focuses on the ways social and political domination are reproduced by text and talk.[1]
Since Norman Fairclough's Language and Power in 1989, CDA has been deployed as a method of analysis throughout the humanities and social sciences. It is neither a homogeneous nor necessarily united approach. Nor does it confine itself only to method. The single shared assumption uniting CDA practitioners is that language and power are entirely linked.
Read more: http://en.wikipedia.org/wiki/Critical_discourse_analysis
Media messaging is the primary way contemporary society receives their information, but increasingly the interests behind the messaging are impacting the content produced. With the convergence of media in both form and content, increased complexity in the hybridization of discourse has created a web that traditional forms of analysis can’t always adequately untangle. In ‘Critical Analysis of Media Discourse’, Norman Fairclough, one of the forebearers of critical discourse analysis, explains his motivations and methods. Discourse analysis is employed to make sense of the ways in which media convey meaning and how construct differing versions of reality, while critical discourse analysis is concerned with power relations in discourse. Language and discourse are closely aligned, though language is a component of discourse, it can also include almost any for of communicative action.
Read more: http://peterzuurbier.blogspot.com/2009/11/norman-fairclough-critical-discourse.html
Also study: http://library.sakura.juntendo.ac.jp/bunken/kiyou/vol8/20.pdf
I hope I've helped you,
Angela!!!