Why do so many European artists produce music in English?

Question

Just curious. Why not native languages? Does English open up a larger audience?

Answer 1

You have answered your own question. Yes, indeed, they appeal to the masses, meaning to a much larger audience.

Answer 2

Exactly as you say.



The British and US pop scene is very xenophobic about songs not in English - some great Euro-hits are hardly known outside Europe.

Answer 3

It's all about the money, money, money